To celebrate the first anniversary of its New York City Lower East Side flagship store, Awake NY is launching a “summer in-store exclusives” program.
The first item from the ongoing collection, which starts on the first anniversary of the brick-and-mortar store on June 1, features original artwork from legendary graffiti artist Skuff YKK. The black edition of the t-shirt will be available online, while the white colorway will only be at the store. The t-shirt will launch alongside a capsule of new graphic t-shirts, including the “icon series tee” featuring influential figures, starting with Che Guevera.
Since opening its doors on June 1, 2023, Awake NY’s flagship store has hosted intimate performances from the likes of Styles P and Charlotte Day Wilson, meet and greets with Tainy and Alicia Keys, and all sorts of artworks in the rotating gallery space. There have also been block parties open to the public, life coach sessions, and BBQs.
Awake NY founder and creative director Angelo Baque has also teased that there’s plenty of high-profile collaborations on the way this year, including ones with Levi’s, UNION, Cactus Plant Flea Market, and ASAP Ferg.
In addition to all that, Awake NY has some classic logo t-shirts on the way this summer, and you can check out some of them below.
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