ASKYURSELF, the contemporary label that Chris Neu launched in 2012, is available to shop on Complex.
Neu built ASKYURSELF around a simple but loaded idea: that asking yourself is a necessary element for self-development. The brand’s name isn’t just a stylistic flourish. The inverted “Y” in the logo is a deliberate choice, expressing what Neu describes as a mindset rooted in individuality and staying open to an ever-evolving identity. Self-reflection, in his view, is the path to advancement.
That philosophy shows up in the clothes. ASKYURSELF pulls heavily from the ’90s and early 2000s, pairing classic minimalism with washed-out silhouettes and nostalgic references that feel lived-in rather than costume-y. The brand organizes its output into what it calls VERSES—interrelated collections that build on one another, each a chapter in a larger story. The result is a wardrobe built for people who want depth in what they wear, not just a logo.
If you’re ready to add ASKYURSELF to your rotation, the collection is available to shop on Complex.
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