Amazon's Black Friday Top 100 Deals — What Editors Are Buying

Black Friday has gotten out of control. Between all the pre-sales, the post-sales, and the day-of sales, it’s a lot—so when we come across something that cuts through the noise and delivers on some actually worthwhile deals, we pay attention. And today, that something is Amazon’s Top 100 Deals page. This secret shopping page is basically a shortcut to all of the e-tailer’s best deals of the moment; and unsurprisingly, the current list features quite a few Esquire-approved favorites.

In the tech world, this includes a pair of Beats over-ear wireless headphones that’s over 50 percent off, and that got top marks in our tests for their rich sound quality and elevated color options. There’s the Oura ring, which Associate Commerce Editor Bryn Gelbart swears hasn’t left his finger in about two months—and is currently a rare $50 off. The list also includes plenty of non-gadget finds. If you’re planning holiday travel, you’ll want to zero in on the best-selling Samsonite hardside luggage set we love for its durability (it’s over 40 percent off right now in quite a few colorways).

Other top deals include an Insignia smart TV for just $70, a multi-functional Ninja air fryer that’s over 50 percent off, and the latest model of Amazon’s Fire TV Stick at its lowest-ever price of just $18.

We’re expecting Amazon’s Top 100 Deals page to keep refreshing as Cyber Week continues, since specific discounts change throughout the day—so be sure to put your Prime membership to use and snap up something quickly if it’s been on your wishlist. In the meantime, here are 12 Black Friday sales from Amazon’s secret deals page we’d spend our money on: