Adidas has signed Miami Hurricanes star quarterback Cam Ward to an endorsement deal.
The Adidas Football account on X (formerly Twitter) announced the signing in a tweet that said “Welcome to the /// fam, QB1,” and shared a 22-second video confirming the deal. Terms of the deal were not disclosed.
At the time of writing, Ward is a top contender to win the Heisman Trophy, which is awarded to the top player in college football. Ward is currently leading the Hurricanes to a 7-0 record, throwing for 2,538 yards with 24 touchdowns, and a QBR of 92.3.
“My journey has been marked by a belief in the legacy I’m building for myself. I’ve faced adversity to get where I am today but it’s only fueled my drive to prove I’m the elite competitor I’ve always known I was,” Ward said. “It’s an honor to partner with a brand that sees that drive and supports me as I help build the legacy Adidas football is creating.”
Back in August, Adidas also partnered with Kansas City Chiefs star quarterback Patrick Mahomes and Texas Tech to create a new NIL initiative called Team Mahomes. The program not only allows select student-athletes to benefit from their name, image, and likeness, but the athletes will be featured in future Adidas campaigns.
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