Leuschner says they wanted to make the shoes in the run-up to the Euro 2024 tournament, which is being held in Germany, and didn’t know that Germany was going to change sponsors next year when they were making the sneaker.
“For us, as German people, this change is really tough,” he says. “It feels really crazy. Since the team has existed, Adidas was the sponsor. The feeling in Germany was really weird about the change.”
The design process behind the sneaker was shorter than normal, and Leuschner says he thinks that Germany going with Nike may have sped everything up.
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