In a post shared on the official Israel X, formerly Twitter, account, representatives for the country suggested that the campaign’s sole purpose was to “highlight the 1972 Munich Olympics.” The Munich Massacre was a terrorist attack carried about by the Palestinian militant organization Black September, which kidnapped Israeli athletes in an attempt to negotiate the release of Palestinian prisoners. 11 of the Israelis kidnapped were killed during the incident, as was one West German police officer and five of the kidnappers.

“.@Adidas recently launched a new campaign for their shoes to highlight the 1972 Munich Olympics,” reads the tweet. “Eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics. Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading antisemitism and calling for violence against Israelis and Jews. She and her father frequently promote blood libels and antisemitic conspiracies against Jews.”

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