CYBEX, the hugely successful lifestyle and fashion brand that has been delivering safe and unique solutions for parents navigating modern family life for over two decades, is expanding its horizon with the launch of its first apparel collection.
Inspired by the fashion and streetwear cultures of Tokyo, New York, Milan, and Paris, CYBEX’s new 17-piece collection — which spans childrenswear, adult apparel, and accessories — marks a significant milestone for the German company founded by Martin Pos in 2005.
Expanding beyond the award-winning mobility and parenting products it’s known for, the brand’s newest venture sees its premium design philosophy paired with a modern luxury aesthetic to cultivate a broader lifestyle universe.
Defined by oversized silhouettes, muted tones, premium materials, and everyday comfort, the collection celebrates freedom of choice and is rooted in the belief that family is where culture begins.
“A hoodie can belong to her or him, be worn during pregnancy, shared between partners, and passed on over time,” the company shared in a press release. CYBEX reinforced this sentiment in the caption for its apparel line’s new campaign video: “A hoodie for her. For him. For now. For later.”
“At its core, CYBEX is about family, and family is where culture begins,” founder Martin Pos explained, discussing the foundational ingredients of the new collection. “Apparel felt like a natural evolution for CYBEX because design has always been at the center of everything we do. Fashion allows us to express that vision in a more emotional and cultural way.”
Made up of hoodies, hats, shorts, pants, tees, and a number of accessories, the collection’s centerpiece design is its bold varsity-inspired “C” emblem. Besides referencing the first letter of the brand’s name, the insignia also represents culture, community, and connection.
That ethos culminates in a broader message that can be found embossed across key pieces in the collection, directly mirroring CYBEX’s guiding philosophy: “FOR ALL TOMORROW’S PEOPLE.”
CYBEX’s new apparel line is available exclusively through the brand’s retail network, which includes its SoHo flagship store in New York, as well as stores in Berlin, Paris, Prague, and Amsterdam. You can also check it out on the CYBEX website here.
Read the full article here
%20copy.jpg "Rhode Summer Collection Review—I Spent A Week Testing Hailey Bieber’s Biggest Launch Yet")
