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Kindred Lubeck is a jeweler who exploded in popularity after Travis Kelce proposed to Taylor Swift with one of the rings that she designed in August 2025. As reported by Vogue, the ring was “a brilliant-cut old mine diamond set in a hand-engraved yellow gold band.”
Swift first posted about her engagement with the caption, “Your English teacher and your gym teacher are getting married.” The post racked up over 37 million likes with over two million comments congratulating the happy couple.
When speaking about her engagement ring on Heart Breakfast, Swift said, “I didn’t know what I would want, but he did somehow.” She explained how she showed Kelce jewelry from Lubeck in the past, and he remembered how much she loved her pieces. “I just thought her stuff was so cool,” Swift said. “When I saw the ring, I was like [gasps], ‘I know who made that!’”
Lubeck is taking advantage of her newfound popularity by launching Artifex Bridal. However, she isn’t going to be able to meet large-scale demand since her pieces are so unique. “Mass producing is wholly against the ethos of the brand,” she stated, explaining that she plans to do quarterly drops of around 25 rings.
On April 10, Artifex Bridal will release their first collection that consists of “engagement rings, wedding bands, and other fine jewelry intended to carry a bride through her engagement and beyond. Among them, a wedding band with channel-set baguettes and a milgrain border, a tennis bracelet with a hand-engraved sunburst motif and invisible clasp, and—a favorite of hers—a 3.63 carat old mine diamond surrounded by an engraved halo accented with smaller diamonds, and a looped detail on the band.”
Although the collection won’t be widely available, it will allow customers to access Lubeck’s work without joining a lengthy waitlist for a custom piece. Still, every single ring will be unique. “We’re not interested in replicating them fully,” Lubeck said. “It’s such a special moment to get engaged. It fundamentally does not feel right to pick out something that is exactly the same as someone else gets.”
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