The image of the crowd, per the BBC, is from the last night of Styles’s tour in 2023. Emblems in the corner say “See You Very Soon” and “webelongtogether.co.” The URL leads to a Sony Music Entertainment website that has a moving image of that crowd; if you click on it, it takes you to a contact page for HSHQ, or Harry Styles Headquarters, a WhatsApp group.
When did he record this album?
According to the same BBC article, Styles was spotted heading to a London recording studio in August 2024. He kept a relatively low profile during 2024 and 2025, not touring.
What has Harry said about this?
Aside from his Instagram announcement, Styles hasn’t breathed a word about his new album’s themes, potential collaborators, or inspiration (the singer has been linked to Zoë Kravitz since August 2025, though it’s unclear if Styles had finished writing and recording by that point).
He also posted a video on YouTube on December 27, 2025, featuring footage from his last tour, which many took as a hint that he was gearing up for another big project…
Could there be a tour?
According to Page Six, Styles has signed on to do a residency at New York’s Madison Square Garden for “a significant chunk of time” in 2026. During his last tour he played for 15 nights. Presumably this would be one stop on an international tour. So, probably.
Does everyone do billboards now?
Apparently. An incomplete list of musical artists who have teased new projects with the “mysterious billboard(s) pops up in X city” gambit during the past five years: Chappell Roan, Adele, Billie Eilish, Slipknot, Lady Gaga, Sabrina Carpenter, Luke Combs, and Frank Ocean. Drake and Kanye had a billboard way back in 2016 but never released the collab they were advertising!
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