The Los Angeles wildfires have entered its third day of unprecedented destruction, leaving at least five people dead and countless others displaced. While emergency personnel struggle to contain the fast-moving fires, a growing number of fashion and beauty brands have stepped up to support nationwide relief efforts.
Here are some of the companies that are using their resources and platforms to assist wildfire victims.
SPACE(S) by Bricks and Wood: The South Central retailer has set up a temporary donation center at his flagship store, 4571 W. Washington Blvd in L.A. The company is accepting clothing donations from 11 a.m. – 6 p.m. Friday to Sunday. Creative director Kacey Lynch is also looking for volunteers to help organize the donations.
BAA: The L.A.-based clothing brand is offering free core garments to those affected by the wildfires. To get the clothing, send a direct message to the BAA team with the sizing and quantity information. The brand will schedule a pick-up date or set up a delivery.
Madhappy: The fashion brand is also donating apparel to displaced residents. Those in need can request specific garments and sizes by filling out this form.
Local European: The company is supplying wildfire victims with care packages and clothing. If you or someone you know was affected by the disaster, you can send Local European a DM for assistance.
Jason Markk: The sneaker specialist is accepting mail-in donations at its SoCal store. You can send items to 329 E 2nd St. Los Angeles, CA 90012.
Colina Estrada: The New York-based fashion brand is donating garments and supporting clothing drives aimed at affected residents.
Rhode: Hailey Bieber’s beauty brand has pledged to support various organizations assisting the devastated communities. The nonprofts include Baby2Baby, the California Community Foundation, and Pasadena Community Foundation.
Tower 28: Beauty brand founder Amy Liu has used her platform to highlight emergency resources for displaced residents. She has also organized a donation suite where people can drop off hygiene and beauty products, clothing, and other essentials.
LoveShackFancy: The fragrance and fashion brand announced it was using its resources to support the LA Fire Department. The company also encouraged its followers to do the same by visiting www.supportlafd.org.
Tarte: From Thursday to Saturday, the cosmetics brand will donate 100% of its net proceeds to World Central Kitchen, which is distributing free meals to first responders and civilians impacted by the fires.
Read the full article here
