Speed and Style Collide at Levi’s and McLaren F1 Activation

Austin, Texas, became the ultimate playground for fashion and motorsport enthusiasts as the highly anticipated Levi’s x McLaren activation, presented by Complex, unfolded during the city’s busiest weekend of the year—Formula 1 race weekend.

The collaboration not only showcased a sleek and vibrant merchandise collection, but it also brought fans an immersive experience that blended style, speed and creativity.

Kicking off on Thursday night, the event began with an exclusive VIP gathering that set the tone for an unforgettable weekend. Attendees were treated to a first look at the Levi’s x McLaren Racing collection, which is now available to shop in select stores, online, and through the Levi’s app. The collection merges iconic Levi’s denim with the cutting-edge spirit of McLaren, offering a range of apparel that appeals to both F1 fans and fashion aficionados.

As the weekend rolled out, the activation opened its doors to the public, inviting everyone to dive into the action. Guests had the unique opportunity to purchase Levi’s blank items and customize them at the “Denim Recreation Station.” This playful twist on Formula 1’s DRS zones, a designated zone for drivers to enhance their speed, allowed fans to personalize their gear with custom patches from Levi’s, McLaren and Complex, as well as have their names embroidered, creating one-of-a-kind pieces that perfectly encapsulated the fusion of racing and fashion.

The energy didn’t stop there. Fans were also able to get behind the wheel with a state-of-the-art race simulation, providing a taste of what it’s like to be a driver at the top of their game. And for those seeking the perfect Instagram moment, a photo opportunity featuring a Levi’s x McLaren x Complex step and repeat backdrop made sure memories were captured in style.

Complex Exclusive Access: Behind-the-Scenes With Team McLaren

Adding to the excitement, Complex was on the ground at Formula 1 with Team McLaren, where we spoke to Pato O’Ward, a Formula 1 reserve driver and Arrow McLaren IndyCar racing driver. This behind-the-scenes access allowed us to explore the F1 garage, witnessing the meticulous preparation that goes into each race. To top it all off, we experienced the thrill of a hot lap in a McLaren car, feeling firsthand the speed and precision that define the McLaren brand.

Levi’s x McLaren Made a Pit Stop LIVE on NTWRK

For those who couldn’t be in Austin for the festivities, yours truly hosted a live episode on NTWRK from the Levi’s x McLaren activation, where one lucky viewer won the standout Track Trucker bomber-style jacket and matching Sports 501 jeans set.

The denim Track Trucker features contrasting panels on the chest and navy blue accents on the rib collar and hem, complete with the McLaren logo on the front left chest. Meanwhile, the light wash Sports 501 jeans mirror the jacket’s style with flipped, contrasting denim on the waistband and direct embroidery of the McLaren logo on the wearer’s left leg. Both pieces come with a custom rubberized two-horse patch, emulating a chassis plaque, making them a must-have for any racing or fashion enthusiast.

The Levi’s x McLaren activation was a celebration of culture, community, and the shared passion for both fashion and racing. As attendees left with customized pieces and memories of high-speed excitement, it was clear that this collaboration had set a new standard for how lifestyle brands can engage with fans. Whether you’re a die-hard Formula 1 enthusiast or a Levi’s lover, the fusion of these two iconic brands was a match made in heaven—one that undoubtedly revved up the Austin race weekend like never before.

Shop the full Levi’s x McLaren Racing collection now in select Levi’s stores, on Levis.com, and in the app.