Us Weekly reports that Hadid has hired lawyers to hold Adidas responsible “for their lack of public accountability” over the campaign that risked association “with the death and violence of what took place the 1972 Munich Games.” According to the source, “Violence is not consistent with Bella’s views.”
The source added that she’s not taking legal action over the removal of the campaign but the failure of Adidas to fully address the historical context of the 1972 Olympics. The backlash was further bolstered by Israel publicly slamming the company for Hadid’s, who is half-Palestinian, prominent involvement.
See original story below.
Adidas is reportedly “revising” the campaign for the return of its SL 72 sneaker that featured half-Palestinian model Bella Hadid after critics, including the state of Israel, suggested it was a provocative choice meant to evoke the 1972 Munich massacre.
The sportswear and sneaker brand recently announced it’ll be bringing back its SL 72 silhouette this year, in both its SL 72 RS and SL 72 OG incarnations in various colorways. Hadid stars in the campaign alongside ASAP Nast, Jules Koundé, Melissa Bon, and Sabrina Lan.
Read the full article here
