Last Updated 7/10/2025 at 7:30 a.m. ET: What do you think Jeff Bezos smells like? This is one of many questions the Prime Day cologne deals elicit, at least for us, as we enter the third day of the July savings bonanza. So indulge us, if you will, in our bleary-eyed, early-morning flight of fancy. Do you think he smells sweet and lightly spicy, like Issey Miyake’s landmark L’eau D’Issey? Or musky and mysterious, like Calvin Klein’s groundbreaking CK One? For whatever it’s worth, our bets are on Terre D’Hermes, an old-money cologne so awash in rich-guy vibes it might as well have shown up to that Venice wedding holding a cigar and a bottle of brandy.
In case you missed what we’re really getting at, here’s the gist: for the next two days—yes, Prime Day is more like Prime Week this year—the Everything Store is slashing prices on a terrific-smelling roster of scents, including best-sellers from said luxury players like Calvin Klein, Issey Miyake, and Hermès. To help you waltz out of its aisles smelling a little better than you did when you entered ’em, we rounded up our absolute favorites immediately below.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
Calvin Klein CK One Eau de Toilette
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Polo Ralph Lauren Polo Green Eau De Toilette
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Hermès Terre D’Hermes Eau Intense Vetiver Eau De Parfum
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5 of Our Favorite Prime Day Cologne Deals
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Giorgio Armani
Aqua Di Gio Eau De Toilette Spray
When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.
Hermès
Terre D’Hermes Eau Intense Vetiver Eau De Parfum
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s a reliable, invigorating, head-turning masculine scent that’s perfect for all scenarios and seasons.
Issey Miyake
L’eau D’Issey Pour Homme Eau de Toilette
L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.
Polo Ralph Lauren
Polo Black Eau De Toilette
Polo’s broodiest scent kicks off with an edgy sweetness that’s layered with spice (sage) and musk (patchouli, sandalwood). Looking for a dose of first-date mystery after DMing with your crush for weeks? This is the bottle to reach for.
Calvin Klein
Eternity Eau De Toilette
Like CK One, Eternity was a smash the moment it hit stores in the late ’80s. Unlike it’s younger sibling, though, Eternity skews decidedly masculine, a fresh and woody formula invigorated with notes of sage, cedarwood, and amber.
David Beckham
Aromatic Greens Eau de Parfum
A few years ago years ago, David Beckham brought his line of affordable colognes stateside—and, as expected, they caused a bit of a ruckus. Aromatic Greens blends apple, wood, and lemon in a luxe, polished formula that skews more Becks at Wimbledon than, uh, anywhere else. Frankly, if you don’t want to smell like this guy, we might have bigger problems to contend with.
Polo Ralph Lauren
Polo Red Eau De Toilette
As its name suggests, the heart of Polo Red’s winning formula is ruby-red grapefruit, with saffron and cedarwood adding warmth to the citric spice.
Amazon Prime Day Cologne Deals FAQ
What are the best cologne brands on Amazon?
Amazon stocks plenty of heavy-hitters—Gucci, Prada, Ralph Lauren—as well as a few newer names that may catch you by surprise. Just steer clear of third-party sellers when you can, and stick to Amazon or the brand’s official storefront. Before you buy, it’s worth skimming reviews on Fragrantica for a second opinion from folks who know their way around a bottle.
Do I need to be a Prime member to shop Amazon Prime Day?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.
How long do the deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.
Do Prime Day deals change each day?
Yes, Prime Day deals definitely change each day, sometimes even by the hour. Amazon rotates in new discounts across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out even faster. If you see something you like, it’s probably smart to grab it before it’s gone.
Do other retailers participate in Prime Day?
While there is only one store participating in Amazon Prime Day (uh, Amazon), there are plenty of other retailers that ride Prime Day’s coattails. There’s no shortage of non-Amazon sales worth your time, and we’ll make sure to surface them for you as the week unfolds. FYI: Nordstrom’s Anniversary Sale begins on July 12.
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