Well, early birds, it’s a few days until Black Friday and here you are chomping at the bit for early Black Friday deals. We commend you, and below, you’ll find a whole lotta worms. The Black Friday shopping holiday has been radically redefined in the past few years. Now, online mega-retailers want you to do your shopping as early as possible, and because of this, you’ll find plenty of solid deals in the days (weeks! months!) leading up to Black Friday, which falls on November 29 this year.
Best part about shopping early? You don’t have to worry about big-ticket items like PS5s, Nintendo Switch consoles, or his favorite cologne going out of stock. Win-win. Read on for a quick download on Black Friday 2024—plus the best early deals worth shopping now.
The Early Black Friday Deals Hit List
The Best Fashion Deal: Levi’s Men’s 501 Original Fit Jeans, $80 $42
The Best Grooming Deal: Kiehl’s Get Up and Groom Gift Set, $58 $41
The Best Cologne Deal: Calvin Klein CK One Unisex Cologne, $75 $54
The Best Denim Deal: Madewell Denim Boxy Shirt-Jacket, $138 $100
The Best Dyson Deal: Dyson V7 Cordless Stick Vacuum, $400 $250
The Best Apple Deal: Apple Watch SE (GPS + Cellular), $299 $219
The Deal To Watch: Sonos Beam Gen 2 Soundbar, $499 $369
The GQ Award-Winning TV: LG C4 Evo OLED 4K TV 65”, $2,700 $1,497
The Best Mattress Deal: Nectar Queen Mattress, $899 $552
The Best Bedding Deal: Brooklinen Brushed Flannel Sheet Set, $179 $143
Amazon
Herschel
Novel Duffle Bag
This brand always holds back some of its best deals for big shopping events, but early shoppers can find some discounts on Herschel backpacks and duffels at Amazon.
Samsung
The Frame 4K Art TV
It wouldnl’t be Black Friday without a sale on our favorite TV. The newest version of The Frame has a truly unique glare-free display, an AI processor, and expanded art library. So, if you haven’t already upgraded your living room with this award-winning TV, it’s time.
Delsey Paris
Cruise 3.0 Hardside Expandable Luggage
New to Amazon, this Delsey Paris bag will give your Samsonite spinner a real self-esteem crisis. This attractive bag has a sleek, durable exterior and two compartments for packing. Incredibly, it has a patented overweight indicator, which warns you if your bag exceeds airline weight limits.
Amazon
50″ 4-Series 4K Fire TV
Budget TVs get even moreso during the Black Friday season, and that goes double for Amazon Fire TVs. Expect prices to drop even further on this smart TV.
Casper
Original Hybrid Mattress
Sure, memory foam is great, but a mattress should have a little bounce. Casper’s hybrid still provides the comfort of memory foam, but with added support for sleep—and everything else you do in the bedroom.
LG
LG C4 Evo OLED 4K TV
The C4 OLED is probably the best TV in the world right now (unless you’re trying to spend $20,000 on a Mini QLED 98-incher, and we know that you’re not). A GQ Tech Award 2024 winner, this stunner is already on sale.
Sonos
Beam Gen 2 Soundbar
As of this writing, the Sonos soundbar isn’t on sale, but we expect that to change soon. Keep an eye on this soundbar if it’s on your holiday wishlist.
Amazon
Fire TV Soundbar
If you already have a lot of Amazon devices, then add a smart soundbar to the mix. This speaker will sync easily with other Amazon gadgets and Fire TVs. And few devices get bigger discounts during Black Friday than Amazon’s own.
Vitamix
5200 Professional-Grade Blender
This industrious blender can whip up smoothies, sauces, and frozen cocktails as efficiently as any appliance in a professional kitchen. Expect more fancy blenders from Vitamix and Wolf Gourmet to go on sale as Turkey Day draws near.
Levi’s
501 Original Fit Jeans
Black Friday is a good time to stock up on classics, and they don’t get more classic than this.
Calvin Klein
CK One Unisex Cologne
One of the all-time greats is on sale at Amazon again.
Hermes
Hermes Terre D’ Hermes
GQ recently named this the best woody cologne, which is exactly the right fragrance profile for fall.
Amazon
Kindle Paperwhite Signature Edition (32 GB)
Lately, Prime Day discounts on Kindles have been… disappointing. But now that Amazon just released an entirely new generation of Kindles, and they just got their first-ever price drop as of November 21.
Oral-B
iO Series 3 Limited electric toothbrush
Electric toothbrushes are another category you can depend on for Black Friday discounts. Look for steep discounts on popular models, like this deep cleaning, plaque-busting brusher from Oral-B.
Samsung
Galaxy Watch 6 40mm
For Android shoppers, Samsung’s excellent smart watch gets an early Black Friday discount. It’s the perfect companion for the ultra-hip new Z Flip 6 smartphone.
Amazon
Echo Dot
Like to ask Alexa about the weather before you start your day? Then invest in the most compact Echo speaker to date, the adorable Echo Pop. When it goes on sale, you can snag this speaker for just $18.
Anker
633 Magnetic Battery Pack for iPhones
Anker makes some of our favorite charging accessories, and we’re not arguing with 50% off this MagSafe wireless charger.
Nectar
Memory Foam Mattress
For a more affordable bed, check out Nectar’s memory foam bed, with layers of cooling foam to help you sleep better.
Bose
QuietComfort Ultra Bluetooth Headphones
These are easily the most comfortable headphones in the world right now, which would be enough of a reason to buy them. However, they’ve also got elite ANC and spatial audio, not to mention a $100 Black Friday price drop. We don’t expect these cans to get any cheaper, so there’s no reason to wait any longer.
Kiehl’s
Ultra Facial Cream with 4.5% Squalane
Is it time to re-up on your face moisturizer? Kiehl’s famous facial cream is now sold on Amazon. Filled with squalane and natural moisturizers, you can pick it up with a 34% discount and Prime shipping.
Jaxon Lane
Super Serum
Not quite ready for a retinol? Jaxon Lane’s excellent men’s anti-aging serum picked up a GQ Grooming Award when it was first released, and we’re still fans. It’s got vitamin C and niacinamide, but also the popular plant-based retinol alternative bakuchiol.
Apple
AirPods Pro 2 Wireless Earbuds
They’re AirPods Pros, so you know what you’re getting: six hours of battery life, great noise cancellation, and hearing aid capabilities.
Walmart
The big-box store has exclusive deals on tech gifts, budget TVs, and home appliances, including from brands like Dyson.
Ninja
4-Quart Air Fryer
The 4-quart Ninja air fryer on Amazon costs as much as $130, which makes this a pretty sweet deal. Sorry, Walmart, but you can’t make us say rollback.
Hisense
65″ Class S7N CanvasTV Series 4K Smart TV
The Frame, Samsung’s famed art TV, finally has some real competition. The ultra-thin Hisense CanvasTV is a compelling alternative. It’s still got a bright, anti-glare QLED display, but the 65″ version costs $500 less.
Hisense
55-Inch Class U8 Series Mini-LED Pro+ ULED 4K UHD Google Smart TV
This typically $1,000 TV is now just a little over $700, offering excellent picture quality and built-in Google compatability.
Dyson
V12 Detect Slim Cordless Vacuum Cleaner
You won’t find this vacuum for sale at Amazon or Target—let alone with a $250 discount. As one of Walmart’s biggest and earliest Black Friday doorbusters, there’s no reason to wait to shop this deal. In fact, wait too long, and you may miss your chance to get the laser-guided vacuum of your dreams.
KitchenAid
Deluxe 4.5-Quart Tilt-Head Stand Mixer
Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.
Apple
M1 MacBook Air
Yes, you can still buy the legendary M1 MacBook Air. Walmart is one of the only retailers still selling new models of this award-winning MacBook, which debuted Apple’s M-series chips. The most affordable MacBook available today, it’s surprisingly powerful.
Nordstrom
Kiehl’s
Get Up and Groom Gift Set
This Kiehl’s set is supposed to be for gifting, but it’s actually a great way to get travel-friendly versions of your favorite Kiehl’s products.
Armani
Acqua di Gio Parfum
For now, cologne sales are thin on the ground, but keep an eye on your favorite fragrances. You may also want to take a chance on a new winter cologne, like this Armani fragrance, with woodsy and aromatic notes well suited for fall and winter nights.
Todd Snyder
Todd Snyder
Italian Down Balmacaan Coat
They snuck an entire down coat inside this classic balmacaan—which is also now 70% off its original price.
Todd Snyder
Italian Suede Bomber
No jacket can “solve” your fall wardrobe, but this one will make everything around look so much better.
Madewell
Madewell
Denim Boxy Shirt-Jacket
This year, some of our style writers soured on work jackets. This shirt is what you’d get if a denim coat and a work jacket had a baby.
Carhartt WIP
Carhartt Work in Progress Marlin Cap
Whether you’re a genuine angler or just love workwear, this cap will suit you.
Timex
Marlin Automatic 40mm Leather Strap Watch
So far, none of the mall brands can match the Madewell fall sale, which lets you stock up on fall transitional jackets, winter coats, denim, and accessories. This unfussy watch will go with any casual fall fit.
Madewell
Twill Boxy Shirt-Jacket in Broken Plaid
Madewell has a good selection of shirts, denim, and jackets, as well as select items from brands like Timex, Carhartt WIP, and Corridor. To save as much as possible, look for discount codes that knock as much as 40% off your shopping cart.
Apple
Apple
Apple Watch SE (2nd Gen) [GPS + Cellular 40mm]
The budget version of Apple’s smartwatch, the best line of smartwatches in the world, is on sale. If you have your heart set on the Series 10 or Ultra, hold out for Black Friday itself.
Apple
AirPods 4 with Active Noise Cancellation
During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.
Apple
Apple AirPods Max Headphones
Look, we’d love to recommend Sony’s XM5 headphones, which sound incredible. But we can’t get over the fact that they’re made from plastic. Apple’s over-ears are more expensive, but they’ll get more affordable as Black Friday gets closer.
Apple
M4 MacBook Pro
Just as Qualcomm’s Snapdragon processors started catching up to Apple’s latest silicon, the M4 MacBook Pro dropped. If you’re a professional who needs as much processing power as possible, you can score this brand-new laptop with a slight discount for Black Friday. And if you don’t know the difference between Snapdragon and M-series chips anyway, the MacBook Air is on sale, too.
Apple
M3 MacBook Air
This is the Apple laptop we’d recommend for most people. It’s got an impressive processor and all the quintessential Apple touches.
Apple
Apple Watch Series 10 [GPS 46mm]
The new Apple Watch is so smart it can even tell you if you have sleep apnea. While most people use this to queue up music and texts while they’re on the go, as a fitness and sleep tracker, the Series 10 is unmatched (unless you’re splurging on the Apple Watch Ultra 2, that is).
Apple
Apple Watch Ultra 2 [GPS + Cellular 49mm]
Apple’s flagship smartwatch has a bigger display, longer battery, and more durability than they Series 10. If you’ve got the budget, it’s the most advanced smart watch in the world right now.
Dyson
Dyson
V15 Detect Plus Cordless Vacuum
Get one of Dyson’s newest laser detection stick vacuums, on sale as part of Amazon’s early Black Friday deals.
Dyson
V7 Advanced Cordless Vacuum Cleaner
You’d be surprised how often Walmart undercuts Amazon on price. Case in point: This affordable Dyson stick vac, which is shockingly affordable for a Dyson appliance.
Dyson
Supersonic Hair Dryer
Finally, the greatest hair dryer of all time is back on sale, courtesy of Amazon. This is going to sell out, so jump on this deal while you can.
Dyson
Purifier Hot+Cool Gen1 HP10 purifying fan
Dyson’s air purifier removes all the invisible nastiness from your air, which is often even more polluted than the air outside. This purifying fan can also heat and cool your room as its HEPA filter goes to work.
Brooklinen
Brooklinen
Brushed Flannel Sheet Set
Black Friday isn’t all about big retailer sales. DTC brands like Brooklinen also offer major fall discounts, and you can save 20% on cozy flannel sheets right now.
Brooklinen
Super-Plush Turkish Cotton Bath Towel Bundle
Real talk: Brooklinen’s Super-Plush towels are the best towels we’ve ever tested. Ridiculously fluffy, they also dry faster than you’d expect.
Brooklinen
Super-Plush Robe
This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.
Brooklinen
Down Comforter
Made in Canada with 100% Hutterite down, this comforter will keep you warm and cozy until spring finally arrives.
Aesop
Aesop
Resurrection Aromatique Hand Wash
You’ve probably seen Aesop’s hand wash gracing the countertops of high-end restaurants, in swanky hotel bathrooms, or at your impeccably groomed friend’s place. Giving off notes of orange, rosemary, and lavender, this hand wash has a serious fan base for its gentle exfoliation, hydrating feel, and all-around great scent.
Aesop
Moroccan Neroli Shaving Serum
If you’re looking to elevate your shaving routine, this serum is a step in the right direction. Packed with sandalwood, neroli blossom, and panthenol, this low-foam gel gives you max glide for a super-close finish. It’s got enough hydration to keep your skin feeling smooth and fresh—minus the razor burn.
SSENSE
RRL
Chambray Shirt
It’s hard to overstate how versatile a good chambray shirt is, and this just so happens to be one of the best—and it’s also 25% off.
Kleman
Padror B VGT Derbys
Made in France, these Tyrolean derbys are a fraction of the cost of most alternatives, but without sacrificing style or quality.
Ray-Ban
RB2180 Sunglasses
These Ray-Bans won’t be in stock for much longer, as the SSense sale section is clearing out fast.
Black Friday FAQ
When Is Black Friday 2024?
Black Friday is unusually late this year, and the holiday officially begins on Friday, November 29. Traditionally, Black Friday starts promptly at midnight the night of Thanksgiving, though retailers like Amazon usually wait until midnight on the West Coast (so, Pacific time).
When Is Cyber Monday 2024?
This year, Cyber Monday takes place on Monday, December 2, 2024. Originally conceived by retailers to promote online shopping, it’s somewhat redundant today. While some brands will save deals specifically for Cyber Monday, the distinction between Black Friday and Cyber Monday is collapsing. For most brands and retailers, Black Friday and Cyber Monday are more of a season, which can begin as early as October and last until mid-December.
Where Are the Best Places To Shop on Black Friday?
In recent years, Amazon has offered the best Black Friday deals, both in terms of total items on sale and in terms of lowest pricing. Other retailers just can’t match the breadth of Amazon’s selection, nor beat them on pricing. However, if you’re only shopping at Amazon, you’re missing out. Target Circle and My Best Buy members can find exclusive deals you won’t find at Amazon, for instance. Likewise, you’ll sometimes find lower pricing on select items at Walmart. In addition, Amazon’s selection of clothing and furniture is limited, so you’ll want to look at other shops.
Finally, don’t miss out on savings from DTC brands that you can’t find at the big-box stores. DTC darlings like Brooklinen, Floyd, Prose, Warby Parker, and Casper host their own Black Friday sales.
To put it plainly, by the time Black Friday officially starts on Friday, Nov. 29, everything will be on sale.
What Deals Can I Expect from Black Friday- Cyber Monday 2024?
Our shopping journalists have sharpened their teeth on many a Prime Days and Black Fridays gone by. We also get advance notice from retailers and brands about upcoming holiday sales. And so we have a bit more than a hunch about what you’ll find on sale this year. Here’s a snapshot of the deals you can get now; keep an eye out because we’ll be adding to this weekly.
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