5 Cologne Trends That’ll Dominate 2025

You didn’t think fashion was the only thing that runs in trend cycles, did you? Hell, even if you did, don’t sweat it—clearly, you eventually found your way here, so you’re doing something right.

Below, five cologne trends you need to know for 2025. This is how you stay not only smelling good, but also smelling fresh. Doesn’t matter whether you’re a guy who likes florals and citruses or a guy who likes musks and woods—there’s something for everybody here.

When you’re looking for a new signature scent, keep these trends in mind to know you’re on the right track. Some are sweet; some are spicy; some are… salty. But they’re all damn good.

Some colognes have aromas so delectable, you just want to eat ’em. This year, this mostly means savory and spicy scents; something that plays with salts and herbs, spices and fruits. Maybe it’s basil and tomato leaves, maybe it’s pink peppercorns and sea salt, maybe it’s cinnamon and saffron. Whatever your preference is, look for a cologne that has a lot of ingredients you already have in your kitchen.

D.S. & Durga Coriander Eau de Parfum

Jo Malone London Lime Basil & Mandarin Cologne

Loewe Solo Vulcan Eau de Parfum

Sometimes, the best scents are the most ambiguous ones. They aren’t particularly masculine or particularly feminine, but instead, somewhere in the middle. Many fragrance brands are moving towards genderless fragrances that are universally appealing—you can still go fruity or floral or woodsy or smoky with it, but the ingredients work in perfect harmony to create a balance that meets in the middle.

Diptyque L’Eau Papier Eau de Toilette

D.S. & Durga Pistachio Eau de Parfum

Maison Margiela ‘Replica’ Lazy Sunday Morning Eau de Toilette

Le Labo Thé Matcha 26 Eau de Parfum

The age of minimalist scents is out. This year, it’s all about maximalist fragrances. The colognes that shout at you from passersby wearing them on the street—not in the way that artificial body sprays do, but instead, in the way that makes these colognes absolutely irresistible. Look for notes that create a playful effect together, and ingredients that the nose always sniffs out, like rose, vanilla, citruses, woods, spices, and herbs.

Penhaligon’s Cairo Eau de Parfum

Tom Ford Lost Cherry Eau de Parfum

Prada Luna Rossa Ocean Le Parfum

Carolina Herrera Bad Boy Cobalt Elixir

You might think that summer is the right time for a fruity or floral cologne, and it is, but aquatic colognes are even better. These scents are subtle, fresh, and as easy-going as a sea breeze that ruffles your hair. Even if you aren’t sitting on a cliff overlooking the ocean this summer, colognes with aquatic notes—typically including citruses, lavender or rosemary, sea salt or seaweed, and cedar or sandalwood—will make you feel like you are.

Dolce & Gabbana Light Blue Pour Homme Eau de Toilette

Henry Rose Jake’s House Eau de Parfum

D.S. & Durga Rose Atlantic Eau de Parfum

Jo Malone London Wood Sage & Sea Salt Cologne

On the other hand—some colognes are getting dirty and gritty with it. I’m talking about the rise in fragrances that smell like your hair does after leaving the club—all smoke and bitterness, with some sensual, musky notes, too. These scents won’t make you smell like you’ve been lying on the floor of a bar, don’t worry; they’re expertly crafted to evoke dark, wild nights, but with sophistication and refinement.

Tom Ford Tobacco Vanille Eau de Parfum

Kilian Paris Smoking Hot Eau de Parfum

Maison Margiela ‘Replica’ Jazz Club Eau de Toilette