Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
- Pros: Very soft clothing, fun prints, extensive Disney gear
- Cons: High free shipping threshold
Best for: Super-soft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, a baby blanket, a hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
- Pros: Buttery soft clothes, organic and sustainable fabrics
- Cons: High free shipping threshold
Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days
If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and cat-eye sunglasses. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”
- Pros: Timeless styles, good resale value
- Cons: Shipping isn’t free
Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days
Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can’t help but think of picture day every time I shop Boden,” says Earley. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters—basically whatever your kiddo needs, Mini Boden has it in a fun, playful style. And their clothes don’t just look adorable on—they’re super soft yet durable enough to pass onto siblings.
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