The best Prime Day clothing deals are our favorite markdowns to shop during Amazon’s annual blowout sales event. Now that the big day is finally here (it runs July 16 and 17), we’re taking this opportunity to stock up on discounted wardrobe staples and trendy pieces alike.
Amazon is a goldmine for basics like everyday T-shirts, workout leggings, comfy bras, summer dresses, and TikTok famous maxis, and they even have some of our favorite swimsuits, so make the most of your cart with these editor-approved Amazon Prime Day fashion deals below. (We shop for a living here at Glamour, so you can trust our finds). But a word to the wise: prices tend to fluctuate depending on the size, color, and specific style, so go in with an open mind. Let’s shop!
The best Prime Day clothing deals, at a glance
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Best Prime Day dress deals
As we get deeper into summer, breezy, lightweight choices are your best friends. (Glamour readers in particular love the Exlura dress below, by the way.) On the more casual front, long options like the maxi dress from Tobrief and Zesica will look great now and under a sweater in a few months. But the sleeper hits? Amazon’s wedding guest dresses are surprisingly good, especially if you need something in a pinch. Just look at the puff-sleeved, ruffled, and tiered options below. “I wore the PrettyGarden dress below (in white) on a trip to Greece and I’ve never gotten so many compliments. I was dubious about the fabric, but it actually looks more expensive than it is IRL,” says Glamour’s commerce director Brie Schwartz.
Best Prime Day jeans deals
Prime Day is pretty much the perfect time to pick up top-rated Amazon jeans, since these pairs (from the likes of Levi’s and in-house label The Drop) rarely go on sale otherwise. Levi’s is having a major sale at the site, with on-trend options like ecru and denim shorts up for grabs at wild discounts. Oh, and Sydney Sweeney’s go-to cut—Levi’s 501—can be yours for under $70. We’re gonna need some new denim for those cooler summer nights, anyway, and they’ll transition easily into fall.
Best Prime Day shoe deals
Meghan Markle is regularly spotted wearing Superga sneakers—and now you can, too, considering they’re 25% off for Prime Day. Elsewhere, enjoy discounts on court sneakers from Adidas (another celeb-loved brand that’s having a major moment), summery raffia slides (a key trend for 2024), from The Drop, and of-the-moment kitten heels from Sam Edelman. (We could totally imagine Carrie Bradshaw wearing the last pair.) Oh, and don’t miss those jelly shoes, which are making a triumphant comeback this summer, or these high-quality (but low cost) ballet flats.
Best Prime Day accessory deals
Who needs other discounts when designer bags and high-end sunglasses are marked down? All our friends (Kate Spade, Marc Jacobs, and celeb-beloved brand JW Pei) are here in Amazon’s purse section. Meanwhile, the brightest of days call for the shadiest of glasses, so take this as your sign to treat yourself to a trendy new shape—and to save, while you’re at it. (Kate Middleton loves those Ray-Bans, by the way.)
Best Prime Day swimwear deals
It’s beach season—do you have your go-to swimsuit yet? If you’re about to head on a dreamy seaside vacation or are lucky enough to know someone with a pool, you’ll want to snatch up an Amazon swimsuit while it’s on sale. There are plenty of pretty options (high-waisted bikinis! Flirty one-pieces!) that can double as crop tops and bodysuits. We’re big fans of Cupshe, as you can tell, along with plenty of Amazon shoppers.
Best Prime Day activewear deals
Need leggings? Sports bras? An on-trend tennis dress? Some of the site’s very best workout clothes are marked down. We’re paying special attention to Colorfulkoala, an exceptionally popular, TikTok-famous brand that makes some of Amazon’s most-loved leggings and bike shorts (Glamour editors can’t get enough of their top-rated options). They’re already affordable, but we’ll never pass up a sale, especially when they’re so few and far between.
Best Prime Day bras & underwear deals
This sale event isn’t only about flashy deals; in fact, it’s also a great time to stock up on bras and undies that you plan on wearing every day. Plenty of Amazon bras and bralettes are marked down, plus underwear multipacks and viral shapewear. Our editors particularly love the famous Natori bra below, and we’re also shopping these other top-drawer essentials right now.
Best Prime Day men’s fashion deals
We might have the most fun in the women’s section, but there’s a whole extended universe of Prime Day men’s fashion deals, too. We suggest treating your favorite man to a total wardrobe makeover; loungewear staples like a new hoodie or pair of joggers will go a long way as summer melts into fall. The accessories are also some of the best Amazon Prime Day finds we’ve ever seen—those sunglasses and boots will dial any regular outfit up to an eleven.
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