Pros: Super convenient, one-stop shop
Cons: May take a lot of searching to find exactly what you want
Best for: Fast, free shipping / Size ranges: Varies by brand / Shipping: Free shipping with Prime / Return policy: Free returns on most items within 30 days
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. I find the toddler girls’ dresses run super large, but the boys pants run really small. I’m down for the hunt, though, because Zara’s clothes (from their Pokemon sweatshirts to their ribbed leggings and rompers to their Sherpa-lined jackets) are just too good.
Pros: Trendy styles and basics, great overall value
Cons: New arrivals sell out really fast, website can be hard to navigate
Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee
Gymboree is a classic—and it’s back and better than ever. The ‘90s and ‘00s classic kids brand had a bumpy few years but since being acquired by The Children’s Place in 2019, it is back to making the adorable kids clothes that moms have always fallen in love with. Like, just look at this flamingo top for toddler girls, which you can pair with matching leggings and hair bows. Too much flamingo? Well if that’s wrong, we don’t want to be right.
Pros: Fun colorful styles, frequent sales
Cons: Some reviewers note it runs small
Best for: Colorful fashion moments / Size ranges: Newborn-12 years / Shipping: Free over $20 / Return policy: Within 45 days
Seriously, what parent doesn’t love Old Navy for kids’ clothes? They are cute, comfortable, and seriously affordable, a combination you can’t beat. Our editors highlight favorites like these jelly sandals that last all season, these matching sweat-sets that are fashionable and functional, and of course, their bargain multipacks of staples like pajamas, rompers, onesies, and leggings.
Pros: Affordable including frequent sales, cute multipacks
Cons: Not as high quality fabric as some.
Best for: Cute and affordable daily wear / Size ranges: It’s Old Navy! They have every size./ Shipping: $7 for basic / Return policy: Within 30 days
Founded by engineer dads Albert Wang and Ken Gao, PatPat offers a wide range of clothes and sizes at reasonably affordable prices. The brand’s motto—“super cute + super fun = more happy moments”—comes through in its designs, which lean toward bright colors and cheerful prints. Parents who are into fan culture will also appreciate the robust “character shop,” with sets from Disney, Paw Patrol, Barbie, Baby Shark, and more kid favorites. There are several family matching options too, for all those holiday card or IG photo opps.
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