Prime Day, for all its promises of “lowest-ever prices” and “ending-soon discounts,” can be underwhelming. Sure, there’s no shortage of worthwhile deals if you can muster the stamina to find them, but Amazon’s biggest sale(s) of the year tends to be chaotic, messy, and frankly, a bit out of control—precisely why we do the tireless work of helping you navigate it.
There is, however, one obvious upside to adding another Prime Day to the calendar in October: It gives us all a headstart on holiday shopping. In other words, you can use today to shop for someone else.
All that chaos, mess, and general unruliness we were talking about before? There’s none of that here. Instead, you’ll find an all-killer, no-filler guide to the most giftable Prime Day deals this side of Black Friday, conveniently arranged by budget to help you cross out the names on your list faster than a phys-ed teacher breezing through attendance. For more intel on the best gifts that come with two-day shipping, check our guide to every GQ-approved present on Amazon.
For every other worthwhile bargain on our radar, head over to our massive list of the best Prime Big Deals Day sales so far. To receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.
More Prime Day coverage: What GQ Editors Are Buying | The Best Prime Day Shoe Deals | The Best Prime Day Watch Deals | The Best Prime Day Cologne Deals | The Best Prime Day Luggage Deals | The Best Prime Day Apple Deals | The Best Prime Day Tech Deals
Prime Day Gifts Under $50
Esther Perel
‘Where Should We Begin?’ Conversation Card Game
A fail-safe gift aimed at sparking conversation, from the relationship-doyenne Esther Perel.
Soundcore by Anker
Space A40 Earbuds
The A40s are easily the best, most slept-on wireless earbuds you can buy today, regardless of price. Excellent sound, superb noise canceling capabilities, and battery that’ll last for days on end.
Wrensonge
Checkered Throw Blanket
A welcome addition to any humdrum couch, this blanket is a perennial favorite around the GQ offices for being both aesthetically pleasing and soft to the touch.
Ban.do
Small Cowboy Boot Vase
Kiehl’s
Ultra Facial Cream
Often imitated, rarely equaled. After 170 years, Kiehl’s made the jump to Amazon, and a bevy of top-shelf products are on sale for Prime Day.
Laneige
Water Bank Hyaluronic Moisturizer
Laniege’s sleep lip mask may get all the attention during Prime Day, but the brand’s hyaluronic moisturizer is another sure-fire hit.
Prime Day Gifts Under $100
Amazon
Fire HD 10 Tablet
An incredible deal and excellent gift for non-power users. The Fire HD 10 is the best tablet in Amazon’s lineup, and is a must-have for anyone whose home is ruled by Alexa.
Reigning Champ
Midweight Terry Sweatpants
Our Place
Griddle Pan
Count on Our Place for kitchen goods for the aesthetic cook. Seeing you probably know someone who on insists on a good-lookin’ kitchen, they’ll appreciate the griddle pan.
Lodge
6-Quart Enameled Cast Iron Dutch Oven
An essential for anyone who can cut a couple of veggies and add some stock to a pot, Lodge’s enameled dutch oven is the gift that keeps on giving.
Braun
All-in-One Style Kit Series 9
This Braun all-in-one trimmer is a godsend and powerful to boot: GQ grooming writer Adam Hurly says it has “a high-powered motor with the oomph to cut through thick patches anywhere else with ease.”
Marshall
Emberton II Portable Bluetooth Speaker
Excellent sound, yes. But let’s be real: Pick this Marshall Bluetooth speaker up for the person who’ll appreciate the look more than anything else.
Prime Day Gifts Under $200
Apple
iPad (9th Generation)
The best iPad for “most people”? This one. They won’t need anything more powerful, trust. An excellent gift for those who need a tablet for simple and basics tasks.
Amazon
Kindle Paperwhite (16 GB)
If they prefer to read Sally Rooney’s latest sans hardcover, Kindles are always heavy hitters on Prime Day, and the latest Paperwhite is a no-brainer.
Bosca
Leather Wallet
Handsome Italian leather, streamlined design, and top-notch craftsmanship—with a discount, to boot.
Giorgio Armani
Aqua Di Gio Eau De Toilette Spray
Armani’s genre-defining aquatic fragrance opens with crisp notes of citrus, but you don’t have to be a fragrance buff to appreciate its quiet, subtle finish.
Troubadour
Apex Compact Backpack 3.0
The rare grown-ass backpack that won’t make you look like you got lost on the way to gym class.
Fellow
Stagg EKG Pro Electric Gooseneck Kettle
Fellow’s specialty kettle helps you saturate every bit of ground coffee for the best cup of pour-over they’ve ever had.
Prime Day Gifts Over $200
Sony
WH-1000XM5 Wireless Noise Canceling Headphones
The sleekest, most stylish way to block out distractions in the gym—or their chatty colleague across the hall.
Theragun
Elite Massage Gun
If, to paraphrase that old Nike chestnut, anyone with a body is an athlete, it’s high time they treated theirs to pro-level recovery.
Dyson
Supersonic Hair Dryer
A bad-hair-day panacea beamed in from the future—and discounted right in time for gift-giving season.
Bird Buddy
Solar Bird Feeder with Camera
The amount of people I know who got into birdwatching this past year is mind-boggling. This smart bird feeder is exactly what they need.
Vitamix
5200 Blender
Vitamix’s standard, classic model is the one to beat, and at a great price for Prime Day.
Seiko
SRPD51 Automatic Watch
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