2025 Summer Makeup Trends You’re About to See Everywhere

With leisurely pool days and sun-filled beach trips on the horizon, it’s time to try out some new summer makeup looks. While spring’s pretty pastels (butter yellow, anyone?) and glowy skin won’t be going anywhere, we’re turning up the heat with bolder colors, luminous complexion products, and a sexy allover body glow.

According to Sephora beauty director Helen Philips Dagdag, skin care is going to be front and center. “Getting smoother, softer skin, and a healthy glow—that’s not too shiny—from head to toe, is always on trend,” she says. Sofia Schwarzkopf-Tilbury, the global artistry director of Charlotte Tilbury, agrees, adding that fresh, radiant, and dewy skin that looks like “you’ve just been to the spa or on holiday” will be one of summer’s most sought-after looks.

As for eyes and lips, Lauren Parsons, makeup artist and Burberry beauty’s US brand advocate, points to an unexpected pairing: watercolor eyes and deep lips. Dreamy watercolor hues make sense, but combining them with a more fall staple on the lip is the kicker. Instead of a full-on pigmented plum or burgundy pout, you’ll be seeing lots of stains and tints that put a fresher, more summer-friendly twist on the trend.

Ready to turn the temperature up on your look? Keep reading for the hottest summer makeup trends for 2025.