Although it’s a bit untraditional, winter’s brown jeans trend may not come as a huge shock to those in the street-style know. After all, in recent months, the shade has taken over nearly every facet of our wardrobes, from handbags to sneakers. Now that retailers are awash in decadent brown denim this season, your classic true blues have some competition, too.
The best brown jeans for women, at a glance
Reformation Val ’90s Jeans
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This fashion writer first noticed the denim trend bubble up during an appointment at Staud over the summer. While I was combing through racks of new designs, my eyes went straight for the chocolatey bottoms. As someone who tends to steer away from black and owns an ungodly amount of indigo, it dawned on me that brown jeans were the one pair of pants my wardrobe was lacking—and could very much benefit from. (I took the sandy-brown Leo jeans home with me and have been tapping into the color trend ever since.)
Then, suddenly, brown denim became nearly inescapable. Contemporary labels like Frame and Reformation introduced the bottoms for fall, as did luxury designers such as The Row and Bottega Veneta, cementing brown jeans as the season’s trendiest pants. Ever the trendsetter, Zoë Kravitz was an early adopter of the look, spotted in an especially baggy silhouette last April; Kate Hudson, on the other hand, is one of the latest stars to cosign the brown denim trend, wearing it last month in an Instagram Reel. (Martha Stewart did question why she didn’t match her jeans to her baby-blue kitchen in the comments.) Megapopular influencers have, too, helped put brown jeans on the map—looking at you, Pernille Teisbaek and Sierra Renas.
Edward Berthelot/Getty Images
Edward Berthelot/Getty Images
While cocoa-hued denim is arguably leading the pack this season, you’re not limited to one shade. For something a tad softer, options run the gamut from chestnut to camel. And for those with an appetite for edgy denim, brown acid-wash denim delivers—and was surprisingly popular on the streets this past Fashion Month.
Meanwhile, because brown feels right at home with fall and winter’s other earthy mainstays, including maroon and olive green, these jeans are ripe with chilly-weather styling potential. Pair the bottoms with a long wool coat in black or burgundy for a quintessential winter look, or zhuzh them up by way of an animal-print coat—another major fall trend, BTW. Another foolproof idea: Opt for a tonal look by sprinkling in pieces that are a shade lighter or darker than your brown jeans, like the outfit above.
Choosing the perfect pair of brown jeans really depends on the specific silhouette you feel your best in. Let’s say you’re someone who favors classic straight-leg jeans with a mid- or high-rise waist; the latest brown denim from Frame, Staud, and Mango fits the bill. And if you find yourself reaching for wide-leg jeans nine times out of ten, the brown pairs from Levi’s and Zara have you covered. Scroll ahead to shop more of the best brown jeans on the market this season, all vetted by the Glamour style team.
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