.jpg "11 Best Purple Shampoos for Blonde, Gray, or Silver Hair, Approved by Colorists")
Lighter hair tones are notoriously high-maintenance—and come with the annoying reality check that brassiness is bound to happen. That’s why the best purple shampoos are a necessary first step in your hair-care routine, helping keep your texture healthy and preventing those pesky yellow and orange tinges from dulling your shine. Purple formulas work by depositing violet pigments that neutralize yellow and orange tones, so your color stays bright, cool, and expensive-looking.
While purple shampoos won’t lighten, they can help you maintain and tone the hue you already have, eliminating unwanted brassy hair. Celebrity hairstylist George Papanikolas says to think of it like a sheer lip gloss. “It enhances what’s already there, it doesn’t change the base color,” he says. They’re particularly useful on color-treated hair, whether it’s ashy, icy, blonde-pink, or white gold. But even natural blondes can use these products every once in a while to make their color pop.
And there’s no way you’re going to lather on just any purple-pigmented shampoo after spending good money on a pretty blonde balayage or gray-blending treatment. That’s why we asked hairstylists, colorists, and trusted reviewers which toning shampoos they swear by, like our top overall pick from Amika, which prevents brassiness and is great for all hair types.
Whether you’re a year-round blonde or looking for a right-now brightness boost, these are the best options for blonde and gray shades.
The best purple shampoos, at a glance
Olaplex No.4P Blonde Enhancer Toning Shampoo
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Moroccanoil Blonde Perfecting Purple Shampoo
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We asked real-world testers and stylists to evaluate purple shampoos based on how well they neutralize yellow and orange tones, how hydrating the formula is, and how easily they lather and rinse. We also consulted with hairstylists for their professional insights. We paid special attention to ingredients from color-altering ones like ultraviolet pigments to hydrating ones like hyaluronic acid.
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