We all know about the luxurious runway shows that take place during Paris Fashion Week, but there are also plenty of streetwear brands putting their stamp on the city throughout the week with special showrooms, drops, and parties. What used to be industry-only events—where brands invite buyers, merchandisers, and editors to preview their upcoming season and take wholesale orders for retailers—have now become part of the PFW itinerary for many others. So, if you’re in Paris this week, here are 10 brands on Complex Shop that are hosting some fun events you should check out.
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When: June 24
Where: 32 Rue Beaurepaire, 75010 Paris
Market is helping kick off the week with an opening party featuring free drinks, dim sum, and dancing.
When: June 25
Where: 11 Rue Du Perche, 75003 Paris
One of our favorite brands for basics, Seventh, is launching its new Orb set: a shell zip-up hoodie and shorts combo. To celebrate the drop, they’re giving away 100 Cruise Totes for free. No RSVP needed. Just get there early. They are first come, first served.
When: June 25-27
Where: Espace Commines, 17 Rue Commines, 75003 Paris
For two days, Asics is holding a pop-up showcasing its upcoming collaborations with JJJJound and Shushu/Tong. One shoe is minimal and clean. The other is floral. The range is why Asics is one of the most popular sneakers brands right now. There’s something for everybody.
When: June 26
Where: 141 Rue Du Temple, 75003 Paris
Saucony is hosting an exclusive afternoon with Jae Tips where you can preview his latest collection. There will be matcha, “atmospheric sound,” and exclusive gifts for the first 50 guests. You can RSVP here.
When: June 26
Where: Les Bains, 7 Rue Du Bourg L’abbé, 75003 Paris
Kody Phillips is throwing a party to celebrate his second season in Paris at none other than Les Bains. RSVP information can be found on the brand’s Instagram page.
When: TBD
Where: 101 Rue De Turenne, 75003 Paris
Brigade is officially in Paris for the first time. Along with itsshowroom,the brand is hosting a pop-up where you can shop the SS25 collection and a limited Paris-exclusive drop. The exact dates haven’t been announced yet, but it will be held at the same location as their showroom.
When: June 27
Where: 66 Rue Du Faubourg Saint-Martin, 75010 Paris
Colorado-based Puppet Theater is holding an open showroom day on Friday, where students and fans of the brand can preview its latest collection. Guests will be treated to natural wine and light snacks.
When: June 28
Where: Dover Street Market Paris, 35-57 Rue Des Francs-Bourgeois, 75004 Paris
Paly Hollywood is hosting a book launch at Dover Street Market Paris. Titled Hollywood is Hell: Artifact, the art book showcases a collaborative vision of LA by founders James Franco and Kyle Lindgren. Each copy is unique with different found objects layered under Franco’s drawings. RSVP here for a chance to win a book.
When: June 28
Where: TBD, 75008 Paris
WhenSmokeClears is hosting a PFW party with Barriers. The full lineup and location haven’t been revealed yet, but be sure to keep an eye out this week for the announcement.
When: June 28-29
Where: TBD
Pleasures has announced a global immersive pop-up to celebrate its Daft Punk collection. The event will launch in the band’s hometown, Paris, before heading to LA and Mexico City in July. Register to receive event details and location here.
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