10 Best Understated Colognes for Men 2025

<p>An understated <a href=”https://www.esquire.com/style/grooming/g46107343/best-montblanc-colognes/” target=”_blank”>cologne</a> is quietly luxurious. Not too heavy or intense; just light enough to entice those close enough to smell it. Ideally, an understated <a href=”https://www.esquire.com/style/grooming/g63842443/best-dior-colognes/” target=”_blank”>cologne</a> won’t lean too heavily on one fragrance family; there are certainly <a href=”https://www.esquire.com/style/grooming/g64432465/floral-colognes-for-men/” target=”_blank”>florals</a>, <a href=”https://www.esquire.com/style/grooming/g61629893/best-vanilla-colognes/” target=”_blank”>vanillas</a>, and <a href=”https://www.esquire.com/style/grooming/g64310442/best-woody-cologne-for-men/” target=”_blank”>woody scents</a> that are understated, but my favorite ones are the scents that you have to take a moment to place. Is it iris you’re smelling, or bergamot? Matcha, or cedarwood? They aren’t too noisy or vivacious; they’re just right, for the man of acquired tastes. Below, the 10 best understated colognes that our editors have tried, tested, and love. </p>” data-next-head/>

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©diptyque

best unique understated cologne

Diptyque L’Eau Papier Eau de Toilette

L'Eau Papier Eau de Toilette

There’s nothing quite like Diptyque’s L’Eau Papier. It’s as fresh and delicate as a creamy sheet of paper, splattered with blots of ink; as gentle and charming as the smell of a leater-bound book. With light notes of white musk, mimosa, and blonde woods mingling in this cologne, this is the kind of thing you wear when you don’t want to smell like anything in particular. but you just want to smell good.

Key notes White musks, mimosa, blonde woods accord, rice steam accord
Sizes 50 ml, 100 ml

best amber understated cologne

Prada L’Homme Prada Eau de Toilette

L'Homme Prada Eau de Toilette

L’Homme Prada is a modern classic. It puts a subtle spin on amber colognes, with a nuanced composition of gentle florals, patchouli, and neroli. It isn’t too sweet; it isn’t too strong. The perfect balance, a harmony of unexpected ingredients meeting together.

Top notes Iris, amber
Heart notes Neroli
Base notes Geranium, patchouli
Sizes 3.4 oz

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best aquatic understated cologne

Armani Beauty Acqua di Giò Eau de Toilette

Acqua di Giò Eau de Toilette

As fresh, clean, and warm as a dip in the Mediterranean Sea. Let this scent wash over you, waves crashing onto the shore; it’s subtly aquatic, with playful citruses balanced out by a gentle blend of spices and aromatics. This is the perfect breezy, luxe scent for summer and beyond.

Key notes Calabrian bergamot, neroli, green tangerine, cedarwood, rosemary, persimmon, Indonesian patchouli
Sizes 30 ml, 50 ml, 100 ml, 150 ml, 198 ml

best elegant understated cologne

Tom Ford Grey Vetiver Eau de Parfum

Grey Vetiver Eau de Parfum

If you’re in the mood for something timeless, sophisticated, and tremendously underrated, Tom Ford’s Grey Vetiver is calling your name. This scent is significantly more subdued than Tom Ford’s other colognes; it’s subdued and elegant, with a careful crafting of clean citruses, warm woods, and rich spices. It smells like a freshly-pressed, crisply-tailored suit would, really.

Key notes Orange flower, grapefruit, nutmeg, pimento, vetiver, oakmoss
Sizes 1.7 oz, 3.4 oz

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best woody understated cologne

Creed Green Irish Tweed Fragrance

Green Irish Tweed Fragrance

Does it get better than this? The cult-following behind Green Irish Tweed leads me to believe that it might not. Creed’s iconic scent is fresh, playful, and bright, a symphony of clean woods and masculine aromatics. It’s like a stroll through the woods; encounter lemon mingling with peppermint, verbena layered atop sandalwood. Like nature itself, this is never too overpowering.

Top notes Lemon, verbena from India, peppermint
Heart notes Violet leaves
Base notes Florentine iris, sandalwood, ambergris
Sizes 1.7 oz, 3.3 oz, 8.1 oz

best light understated cologne

D.S. & Durga Steamed Rainbow Eau de Parfum

Steamed Rainbow Eau de Parfum

Have you ever wanted to smell a rainbow? D.S. & Durga crafts a scent that’s as delicate and divine as one; note how the notes cleverly spell out ROYGBIV, too. This scent is as sheer, fleeting, and magical as a rainbow is, with a soft, airy collaboration between vivid florals, bright citruses, and rich woods.

Top notes Red mandarin, orange, yellow elemi resin
Heart notes Green cedar, blue almond flower, indigo grass
Base notes Violet, vetyver, vapors
Sizes 50 ml, 100 ml

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best energetic understated cologne

Malin + Goetz Bergamot Eau de Parfum

Bergamot Eau de Parfum

Meet the fragrance that not only smells good, but does good, too. Malin + Goetz formulates this juicy, fresh, vibrant concoction with the intent of energizing you and alleviating stress. The healing properties of bergamot mingle with spices, citruses, and orchids for an intoxicating scent that’ll just make you better.

Top notes Bergamot, bell pepper, grapefruit
Heart notes Ginger, muguet, cardamom
Base notes Musk, sandalwood, amberwood
Sizes 50 ml

best warm understated cologne

Boy Smells Hinoki Fantôme Eau de Parfum

Hinoki Fantôme Eau de Parfum

Rich, woody, earthy—Boy Smells crafts an intoxicating blend of spices and woods. This is subdued in the way that sitting near a bonfire is; the warmth washes over you, but you never get too close to the flame. Smelling this is like basking in that glow, even when the fire is out.

Top notes Cardamom, pear
Heart notes Cedarwood, hinoki
Base notes Oakmoss, smoked amber
Sizes 10 ml, 50 ml

best outdoorsy understated cologne

Todd Snyder x D.S. & Durga Young Dunes Eau de Parfum

Young Dunes Eau de Parfum

Another one from D.S. & Durga, ’cause the brand’s collaboration with Todd Snyder is just too damn good. This is a wild, outdoorsy, invigorating scent—the feeling of being on an adventure, trekking over hills and dunes to sand and sea, created by beachheather and verbena, sea lavender and dunegrass, musk and suede. Masculine, but subtle; wild, and free.

Top notes Woolly beachheather, verbena, citrus
Heart notes Sage, sea lavender, yellow iris
Base notes Dunegrass, musk, suede
Sizes 50 ml

best fresh understated cologne

Le Labo Thé Matcha 26 Eau de Parfum

Thé Matcha 26 Eau de Parfum

Do you love your morning matcha latte so much that you wish you could just wear it? I have good news for you. Le Labo crafts a delicate, graceful scent; matcha dampened by creamy figs, bergamot and sesame and cedar adding a subtle edge. This is a scent that embodies quiet luxury.

Key notes Fig notes, bergamot, bitter orange, sesame notes, cedarwood, vetiver, matcha tea accord
Sizes 0.5 oz, 1.7 oz, 3.4 oz

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We know a thing or two about grooming. From our annual Grooming Awards and Cologne Awards to our frequent roundups of the best products for your skin, hair, and more, we’re constantly testing out products and selecting the very best ones for you. These are all fragrances we swear by, and you will too once you try ’em out. We’ve put in the work and done our due diligence to curate these colognes for you—and now you get to enjoy them.

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