We’re no longer doing head-to-toe Barbie pink, nor are we adding a “pop of red” to all our wintry outfits. It’s 2024, and magenta is the new “it” color, for fashion deity Zendaya hath declared it so.

The 27-year-old stepped out in Paris on January 25 to attend Fendi’s Couture show wearing a rib-knit magenta halter dress, which she styled with an ombré lip—also in magenta—as well as her new microbangs. The vibe is ‘Leonard Nimoy at the Star Trek Ball,’ and I mean that in the best possible way.

Zendaya said Spock but make it high-fashion.

Pascal Le Segretain/Getty Images

Pointed-toe Louboutins and a diamond choker necklace that’s likely worth more than I am completed the look, which was styled by image architect Law Roach (who also sat front row at the Fendi show).

Elsewhere in the celebrity style-verse, Dua Lipa, too, wore head-to-toe magenta, and I do mean head-to-toe in the literal sense: Lipa has been wearing her hair in the purple-y pink shade for weeks now, like the harbinger of fashion trends she is.

Dua Lipa

Dua Lipa in Gucci at the premiere of Argylle in London.

Karwai Tang

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