Travis Scott took to the stage at last night’s Grammy Awards to put on one of the more chaotic performances in the show’s recent history, thrashing around a speaker-strewn set engulfed in smoke and flames before slamming a metal folding chair into the ground like he was on Monday Night Raw. His recent album UTOPIA was nominated for Rap Album of the Year, but lost to Killer Mike’s acclaimed record Michael.

But while he didn’t take home a trophy on Sunday, Scott did still manage a clean sweep in another category: Most Successful Shoe Launch. Shortly after Scott’s performance, Jordan Brand dropped its all-new Jumpman Jack, an extremely limited edition release only available on Scott’s own website. The rapper’s first-ever signature sneaker for Jordan Brand—following several high-profile Jordan 1 collaborations that remain some of the most coveted sneakers on the collector’s market—the Jumpman Jack was, of course, an instant sell-out that is already commanding absolutely ludicrous prices on resale sites. If you missed the flash sale and want to grab a pair now, get ready to drop close to five figures.

The Jumpman Jack arrives in a “Mocha” colorway that’s strikingly similar to the most popular version of Travis Scott’s Jordan 1 collaboration, with a gum sole and leather strap over the laces setting it apart from the former model. The launch was marked by an expensive-looking commercial helmed by Desperado director Robert Rodriguez, which advertises the shoe as ideal for “hiking, moving, running,” as well as both “partying” and “working out.” Cue an ’80s action movie-style montage of Scott and others variously hooping, snowboarding, and zooming around on a dirtbike with the Jumpman Jack prominently displayed. What, you mean you don’t wear your grails skydiving out of a plane?

Now, we’re not saying you can’t wear these things to go rock climbing or mountain biking or whatever, and sure, there probably will be someone out there willing to roll up to Gold’s Gym to hit a back squat PR in their $8,000 sneakers. But we’d generally advise saving your wildly hyped streetwear shoes for the streets and grabbing sport-specific kicks for any of those other activities. Either way, it’s a good bit—and frankly more interesting visually than a montage of dudes keeping their pairs on ice in their storage rooms.



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