Jessica Owens, founder, Daily Grail: From a price/rare perspective it will always be the [Patek Philippe] 2499. With modern [watches] in the mix, this past year it’s hard to not say the Rolex Jigsaw.

Jaclyn Li, super collector, co-host of “The Waiting List” podcast: Patek Philippe 2497R with Vichet case and first series dial layout for me.

Which watch are you buying if you have $100,000, $10,000, and $1,000?

One of my favorite questions asks the Watch Illuminati which watch they would personally buy at a variety of price levels. Throw out the importance to the industry, the trends, and the significance of a certain piece—this is all about deeply personal taste.

At $100,000:

Sam Fremstar, super collector: Audemars Piguet Royal Oak Quantième Perpétuel, ref. 26574.

Wei Koh, founder, The Rake and Revolution: Simon Brette, F.P. Journe Optimum. Rolex Daytona ‘Le Mans’.

Ronny Chieng, super collector and actor: “Big Crown” Rolex Submariner reference 6538 with “Four-Line Dial”.

Adam Golden, founder, Menta Watches: At retail, Simon Brette Chronometre Artisans or Akrivia AK06. On the gray market (based on real world pricing), MB&F LM101.

Nick Ferrell, founder, DC Vintage Watches: Rolex GMT-Master Reference 6542 Bakelite. I have a sickness for GMTs of any brand, a throwback to my time as a State Department diplomat.

Zach Blass, editor, Time and Tide: Cartier Tank Normale. Platinum variant is ultimate stealth wealth.

Eric Wind, owner, Wind Vintage: Patek Philippe Nautilus reference 5811G.

Jasper Lijfering, owner and CEO, Amsterdam Vintage Watches: Patek Philippe 3970. Historically important, aesthetically perfect, and mechanically marvelous.

James Lamdin, owner, Analog:Shift: A. Lange & Söhne Datograph Ref. 403.035. This is arguably the most important watch of the past 30 years, and values are beginning to rise in a meaningful—and justifiable—way. Now’s the time!

The A. Lange amp Söhne Datograph Ref. 403.035

The A. Lange & Söhne Datograph Ref. 403.035



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