Taylor Swift got us good at the 2024 Grammy Awards. Here we were thinking that she was about to drop reputation (Taylor’s Version), and really she was plotting…a new album?

While accepting the Grammy for best pop vocal album, Swift told fans that she was finally ready to share a secret that she had been keeping for two years: a forthcoming album called The Tortured Poets Department. Immediately following her acceptance speech, the 13-time Grammy winner ran back stage to post the album cover for the new TTPD, which will drop on April 19.

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“All’s fair in love and poetry,” Swift captioned the sultry cover art, which sees the singer strewn across white pillows in a bed. The photo, taken by Beth Garrabrant, is definitely the 34-year-old’s sexiest album cover yet—and the lyrics she shared on the following slide hint at a moody love letter to ex lovers.

“And so I enter into evidence/ My tarnished coat of arms/ My muses acquired like bruises/ My talismans and charms…”

Are you confused? Same. And it turns out, that was by design.

Swifties will recall that earlier today, the pop star’s website issued an “error” message as well as the phrase “hneriergrd,” an anagram for “red herring.” So all those reputation-coded looks, including this evening’s “Look What You Made Me Do”-esque black-and-white gown? They were a red herring. She was throwing us off the scent, guys.

Johnny Nunez/Getty Images



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