Roc Nation has added Versace to its extensive list of collaborators.
On Friday, February 9, the entertainment giant announced it had inked a multiyear deal with the iconic fashion house founded in 1978. Versace confirmed the partnership will center around event sponsorships as well as “cause-focused initiatives,” particularly those that aim to support the next generation of talent; this will include sponsoring scholarships for the Roc Nation School of Music, Sports & Entertainment — a Long Island University program that focuses on entrepreneurship as well as music and sports management.
“Central to both Versace and Roc Nation is human capital and a commitment to creative empowerment, celebrating individuality and fuelling positive change,” the label wrote in a press release. “Championing artists across music, entertainment, and broader cultural landscapes will be underscored through the partnership.
Read the full article here