Italian footwear brand ROA has released its Spring/Summer 2024 campaign. For this season, the label returns to its roots for a period of reassesment stemming from the native soil of Trentino Alto Adige.

Shot by photographer Anders Edström, the new lookbook features a melange of weather-appropriate styles in various natural shades of “Olive”, “Wheat”, “Taupe”, “Ice Blue”, “Slate Grey” and black. As for the pieces themselves, items include panel-detailed puffer vests, fuzzy sweaters, nylon windbreakers, shorts, caps, Vibram-bottom loafers and other functional shoes.

The ROA SS24 campaign unfolds at Hotel Briol, situated in the alpine meadows of the Val d’Isarco above Barbiano in the Alto Adige region. Steeped in a history of unwavering family dedication and a profound connection to the land, the location serves as a reflective backdrop for this season’s narrative, seamlessly harmonising with ROA’s hybrid approach and deftly translating historical roots into a modern and compelling expression.

Check out the ROA Spring/Summer 2024 campaign in the shots below, and stay locked to the brand’s Instagram for news on the drop.



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