Joseph Einhorn, founder of the social e-commerce platform The Fancy, is launching a new private luxury shopping app.
Called Long Story Short, the app is geared towards power shoppers who are willing to spend $1,000 per month for a membership fee. After applying for membership, “buyers could access and discover an eclectic array of products that includes classic cars, ultra-rare fish, and even robots that crack open safes alongside a traditional selection of luxury goods,” a press release says.
Instead of paying for high mark-ups and seller fees, Long Story Short gives members access to rare luxury products and lower prices on traditional goods than other e-commerce platforms.
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