Here’s everything you need to know about the ‘flip-up bob’ that Kim Kardashian has committed to in 2025.

The experts have already made their predictions and the bob is once again among the haircuts that experts are betting on in 2025. The most popular versions include the French bob and its slightly inward-curved tips with that effortless chic air; the asymmetrical bob, which is longer on one side than the other and plays with rebellious dyes; the shaggy bob, which incorporates layers and texture for a more rocker finish; the blunt bob, in which the tips appear more relaxed and closer to their natural position; and of course, the cut that has already captivated celebrities such as Kim Kardashian, Zendaya, or Gigi Hadid: the flip-up bob.

The flip-up bob is a retro yet updated take on the classic haircut that has made a strong comeback in today’s hair trends. Its most defining feature is the outward turn of the tips—the flip-up—which creates a curved, voluminous effect that immediately evokes mid-century glamour. This style is reminiscent of celebrities such as Jackie Kennedy, Mary Tyler Moore, and Lucille Ball, who wore it with impeccable elegance in their heyday.

Kim Kardashian on February 1, 2025.

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Gigi Hadid

Gigi Hadid on December 7, 2024

During the 1950s, perfectly coiffed and structured hair was the norm. Hollywood influence and advertisments declared sleek locks with defined waves and strategically shaped tips to be the queens of the scene. It was in this context that the flip-up hairstyle was born, a variation on the traditional bob, but with a playful yet refined twist.

What makes the bob so special is its ability to transform through different hairstyles. It can be polished and minimalist with precision by opting for a clean look, or take on a more relaxed and carefree air with waves that bring it closer to the Italian bob. Its length, which is usually between the jaw and the shoulders, allows you to play with different finishes and styles without losing its essence . In addition, it favors practically all types of faces, since it can be adapted with layers, bangs or different types of scaling that highlight the features.

Given that the bob has been the queen of haircuts for a couple of years, it is very likely that you are reading this article because you’ve also succumbed to this comfortable and elegant haircut. Relatively easy to maintain, it is extremely versatile—and the flip-up trend is proof.

With its elegant outward turn, it adds an extra dose of volume and movement and brings life to the face, enhancing the features without the need for much effort. It is a cut that exudes avant-garde energy but, at the same time, feels intimately linked to a classic aesthetic. It’s almost as if the flip-up bob was taken directly from old Hollywood movies, but with an accessible edge that brings it into the present.

This article was originally published by Vogue Spain.

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