This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here.

Last week, I was pleased to discover that celebrities are just as concerned as I am about properly showing off a watch. This has long been implied by the way many red-carpet attendees now stand: arm crooked at the elbow and a hand lovingly framing their famous, demure wrist where, inevitably, there is a beautiful watch. Or, less subtly, like Will Ferrell with his watch proudly held up for the eager swarm of photographers.

While it’s long been apparent that celebrities love their watches—and are just as concerned with getting great photographs of them as the rest of us dorks—it was finally made explicit earlier this month. In the afterglow of a super watch-y Golden Globes, the playwright and red carpet fixture Jeremy O. Harris weighed in on the importance of getting your timepiece on the record. “An under discussed anxiety inducing part of menswear red carpet is making sure your watch is clocked,” he wrote on X, in response to a snarky comment about actor Jonathan Bailey’s watch-conscious stance. “There aren’t many poses that are watch forward and if you aren’t careful most poses with obstruct the watch from view.”

BEVERLY HILLS CALIFORNIA  JANUARY 07 Will Ferrell attends the 81st Annual Golden Globe Awards at The Beverly Hilton on...

BEVERLY HILLS, CALIFORNIA – JANUARY 07: Will Ferrell attends the 81st Annual Golden Globe Awards at The Beverly Hilton on January 07, 2024 in Beverly Hills, California. (Photo by Jon Kopaloff/WireImage,)Jon Kopaloff

If famous people are thinking about showing off their watches, it follows that the stylists responsible for dressing them are thinking about it, too. And, of course, they’re spending more time than ever making sure they source the right watch for a given event. “Yes, we definitely discuss what’s best based on the look they’re wearing,” said Jamie Mizrahi, who styles Jeremy Allen White and posted a close-up of his watch before Monday’s Emmy Awards. “We normally go with a more casual watch with a larger face for daytime events, and something sleeker and smaller for more dressy occasions.”

But it’s not just about selecting the watch—stylists also make sure the pieces get their moment in the spotlight. Ilaria Urbinati—who styles Barry Keoghan, James Marsden, Donald Glover, and John Krasinski—does notice her clients intentionally posing to show off their wrist candy. “They tend to basically do the hand-in-front-of-the-body at their waist,” she said. “James Marsden is really good at this, so is Barry Keoghan. I personally love a hand-in-the-pocket pose, which is not ideal for the watch, so we kind of try to pick our battles.”

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