For their latest campaign with JD, Hoodrich, the streetwear brand founded by Birmingham-born Jay Williams back in 2014, have connected with “Lagga” hitmaker/Brummie rap hero M1llionz.

The new partnership introduces the latest Hoodrich x JD capsule, introducing new colourways for some of their most iconic tracksuit styles, including OG Heat, OG Fusion, and OG Splatter.

To launch the campaign, Hoodrich and JD also dropped a new visual starring M1llionz that blends the two sides of the Brum artist with the tagline, From Nothing To Something. It sets the rough against the polished, throwing broken glass up against cleaner studio spaces to reflect his street credentials and mainstream appeal.

You can cop items from the Hoodrich collection in-store and online at JD Sports.

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