‘Ghost Lashes’ Are the Barely-There Beauty Trend Made for Summer

The trend makes sense, given the declining popularity of eyelash extensions and the shift toward low-maintenance beauty trends in general. From low-maintenance hair colors to barely-there manis, effortless beauty is all the rage these days. Is it a recession indicator? Possibly. But ghost lashes have more benefits to offer than just saving money on mascara and extensions. “Your lashes stay healthier since you’re not constantly applying and removing product, which can cause breakage,” says Sheriff.

Diane Hilal-Campo, MD, board-certified ophthalmologist and founder of Twenty/Twenty Beauty, agrees, adding that ghost lashes are especially great for anyone who wants growth or healthier lashes. “I’m thrilled to see the beauty industry embracing a more natural approach to lashes,” says Dr. Hilal-Campo. “Mascara, especially when worn daily and not fully removed or rubbed, can clog lash follicles, contribute to blepharitis, and cause long-term lash thinning as it can make lashes brittle and prone to breakage. The ghost-lash trend gives lashes a chance to recover—and your eyes a break from potential irritation.”