This time last week, Bradley Cooper and Gigi Hadid were photographed together in London. He was dressed in a pair of star-spangled camo pants, a double-breasted pea coat and a chubby Louis Vuitton beanie that evoked Mini Mushroom from the Super Mario Bros franchise. Here is just a small selection of the reactions to the paparazzi shots that surfaced online: “Why is he dressed like that?”, “Bro seriously needs a stylist”, “They need to break up” and, “Sorry, I can’t get past that hat.”

Gigi Hadid and Bradley Cooper in NYC.

VIKO

If anything, these statements read as a cautionary tale of what happens when a man enters into a new relationship and feels safe and secure enough to express a bit of je ne sais quoi through his clothing. Back in November, Emily Kirkpatrick of the I <3 Mess Substack identified that Cooper had been “totally Gigi-fied” since the duo were reported to have started dating in October 2023. And I imagine the model quite liked that impish beanie before it was framed as the ultimate “ick” on X. It was a convergence of their aesthetic interests, conjuring the same essence as her beaded phone straps: naïve, a little craft-table in spirit.

Cooper in the offending beanie on January 18.

Cooper in the offending beanie on January 18.

Ignat/Bauer-Griffin



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