Get ready to wake up like this. After months of speculation, Beyoncé has announced her very first hair care line. After dominating the music world with her Renaissance tour and accompanying concert film, the superstar is coming for the beauty industry next.

Bey started dropping hints back in May 2023, when she first began the Renaissance world tour. In an uncaptioned Instagram post, the singer shared a photo in front of a vanity mirror holding a curling iron and surrounded by unlabeled sample bottles.

In a note, Beyoncé detailed her experience growing up and working in her mother’s hair salon, ending the message with a teaser: “I can’t wait for you to experience what I’ve been creating.” The post sent the Beyhive into a tizzy, with many predicting a hair care line was soon on its way.

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Of course, this isn’t Bey’s first beauty rodeo—in November 2023 she released her fragrance Cé Noir (and, in years past, had several other perfumes). In true Bey fashion, the details of her hair care line are very under wraps. Ahead, everything we know so far about Beyoncé’s hair care line.

What is Beyoncé’s hair care line called?

On February 6, 2024, Beyoncé officially announced her hair care brand name: Cécred (pronounced like “sacred”). A teaser post on Instagram showed footage of a hair salon that appears to be mom Tina Knowles’s former space in Houston, Headliners, while cutting to different women washing and styling their hair. Beyoncé appears in a blink-and-you’ll-miss it moment towards the end.

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