Canada Goose is adding new collaborators to its NBA partnership.
On top of bringing on Brooklyn-based KidSuper for a new capsule, they’ve also tapped NBA All-Star Shai Gilgeous-Alexander as a new global brand ambassador.
The new capsule pairs Canada Goose’s classic, refined look with KidSuper’s sense of playfulness. It takes the Canadian brand’s most recognizable designs and infuses them with a whole lot of colour, mixed with original illustrations and mixed media visuals.
KidSuper founder Colm Dillane felt both his brand and Canada Goose were simpatico since they’re both big on adventure and getting out in nature.
“People might not know this about me, but I love the outdoors!” Dillane says. “I actually went snowboarding recently with the legend, Shaun White, which was pretty awesome. It’s this passion that inspired me to want to create my own outerwear collection.”
He adds that he’s a longtime fan of the Canada Goose brand.
“I’m so proud of how this drop turned out—it’s colorful, creative, and community led, and I hope the next time I’m on the slopes, I see people wearing the collection, that would be awesome!
Read the full article here