If your ideas about skincare come from Reddit, you might think it’s a dark rabbit hole of science akin to astrophysics or neurology. If your opinion comes exclusively from the men’s personal care aisle of your local big box store, you probably think one multi-use product can do everything (as long as it contains charcoal). But the reality of skincare lies somewhere in between.

Thanks to the sheer volume of product options, skincare can be daunting at best and confusing at worst. Maybe that’s why many guys have no skincare routine to speak of—they don’t want to put in the effort to figure it out. Or maybe they just don’t care. Well they, and you, should care. Good skincare is one of the most powerful tools we have against most of the common issues men face on their faces: acne, wrinkles, even sun damage. And in both the short and long term, it could mean the difference between someone saying, “Wow, you look great!” as opposed to, “Oh, have you been getting enough sleep?”

Effective skincare takes more than just washing your face with whatever soap you have lying around and hoping for the best. It’s like anything worthwhile: it takes commitment, consistency, and care, not to mention a healthy amount of experimentation till you find the right products for you. That’s why I’m here; this is a safe space and no one here is expecting you to know the difference between hyaluronic acid and niacinamide overnight.

And anyways, building a skincare routine from ground zero takes only a few simple steps, and you’d be surprised by how much of a difference you’ll see after just a few weeks of following them. I’m going to lay it all out—from beginner to advanced—because chances are, once you see your face after a few weeks of moisturizer, you won’t ever want to go back.

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You’ve never washed your face with anything other than hand soap and never used, much less bought, a moisturizer.

Step 1: Facial Cleanser

When we think of clean skin, we’re conditioned to expect a dry, squeaky-clean feeling, but that’s actually a sign that you’ve over-cleansed and that is a bad thing. It means your skin’s protective barrier is disrupted and you’ve stripped away good oils that keep it moisturized. Instead, use a specific facial cleanser that’s designed for your skin type. If you have dry skin, look for a cleanser with moisturizing ingredients and if you have oily skin, use a gel cleanser with oil-controlling ingredients like salicylic acid. Use your cleanser morning and night for best results.

For Combination Skin

In Two Minds Facial Cleanser
Aesop In Two Minds Facial Cleanser

For Dull Skin

Truth Juice Daily Cleanser
Ole Henriksen Truth Juice Daily Cleanser

For Sensitive Skin

On Sale

Hydrating Facial Cleanser

CeraVe Hydrating Facial Cleanser

Now 14% Off

For Oily Skin

Facial Fuel Energizing Face Wash
Kiehl’s Facial Fuel Energizing Face Wash

Now 30% Off

For Dry Skin

Foaming Facial Cleanser
EltaMD Foaming Facial Cleanser

Step 2: Eye Cream

Eye cream is like the Swiss army knife of a man’s skin care routine: it’s a simple tool that can fix a whole lot of problems. Dark circles? It can help get rid of them. Puffy bags from a rager late night? It can send those packing. Starting to see wrinkles and fine lines? Eye cream can keep you looking fresh. Eye skin is thinner than on the rest of your face, so it needs more concentrated ingredients, and tends to lose moisture quickly and easily. Start using an eye cream morning and night after cleansing, even if you don’t do anything else (but you should do other stuff too, so keep reading).

For Dryness

Superfood Peptide Eye Cream
Youth to the People Superfood Peptide Eye Cream

For Bags

Tightening Eye Gel
Dr. Loretta Tightening Eye Gel

For Dark Circles

On Sale

Dark Circle Defense

Lumin Dark Circle Defense

Now 31% Off

For Wrinkles

Advanced Retinol + Ferulic Triple Correction Eye Serum
Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Triple Correction Eye Serum

For A Quick Fix

Under Eye Mask
Wolf Project Under Eye Mask

Step 3: Moisturizer

The biggest reason I hear guys say they don’t wear moisturizer is that they don’t like how it feels on their faces. I get that. Who likes to feel like you have glop all over your mug all day? But finding a moisturizer you can tolerate is easy (there are more lightweight formulas coming out every day) and wearing one will, at the very least, keep your skin from feeling dry, and at the most, help it maintain moisture that will keep it looking good for years to come. Look for words like “lotion” or “gel” instead of “cream” on the label if you’re a beginner. Slap it on after your eye cream to lock in moisture.

For Oily Skin

Effaclar Mat Oil-Free Mattifying Moisturizer
La Roche-Posay Effaclar Mat Oil-Free Mattifying Moisturizer

For Anti-Aging

Age Rescue Face Lotion
Lab Series Skincare for Men Age Rescue Face Lotion

For Dry Skin

Universal Pro-Bio Moisture Boost Cream
BeautyStat Universal Pro-Bio Moisture Boost Cream

For Sensitive Skin

Ultra Repair Cream
First Aid Beauty Ultra Repair Cream

For Acne-Prone Skin

Clarifying Water Gel Moisturizer
Murad Clarifying Water Gel Moisturizer

With Sunscreen

Refreshing Water Cream SPF 50
Coola Refreshing Water Cream SPF 50

Step 4: SPF

The final step is most important: no matter your skin tone, you need to be wearing sunscreen every day. Seriously. UV rays from the sun, which we all encounter every day unless we are shut-ins or vampires, not only cause skin cancer, but are also the biggest factor in our skin’s aging. Daily sunscreen is the most effective anti-aging product we have. But most guys don’t wear it for the same reason as moisturizer (“I don’t like how it feels” *crying face emoji*). That’s no longer an excuse. Instead of using a moisturizer that has a tiny amount of SPF, look for a sunscreen that has skin-hydrating ingredients. That way you can wear it over your moisturizer (more hydration never hurt anyone), or on its own occasionally, like when it’s hot.

For Every Day

Youth-Extending Daily Hydrating Fluid SPF 50
Paula’s Choice Youth-Extending Daily Hydrating Fluid SPF 50

For Moisturizing

Rain or Shine Daily Moisturizing Sunscreen
Jaxon Lane Rain or Shine Daily Moisturizing Sunscreen

For Extra Protection

On Sale

Invisible Daily Defense Face Serum SPF 60+

Neutrogena Invisible Daily Defense Face Serum SPF 60+

Now 39% Off

For Dark Skin

Dew the Most Sheer Moisturizer SPF 30
Mele Dew the Most Sheer Moisturizer SPF 30

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Congrats: you’ve learned how to wash your face like an adult and you even found a moisturizing sunscreen you don’t mind wearing every day. It’s time to graduate to the next level.

Step 1: Chemical Exfoliation

Regular exfoliation is important because it gets rid of dead skin cells that stick around on the surface of our face where they can clog your pores, keep products like moisturizers from working their best, and make your skin look dull. But before everyone comes at me saying that exfoliation should be in the beginner section, hear this: men exfoliate every time they shave. That means some of us exfoliate every single day without realizing it. If you are going to exfoliate on purpose (which most of us should do about once a week), don’t use scrub, which can be too harsh. Instead look for an exfoliator containing alpha hydroxy acids like glycolic acid, which will slough away dead cells more gently. Use your chemical exfoliator once or twice a week after cleansing, but before applying your other products.

For Dull Skin

Ready Steady Glow Daily AHA Toner
REN Clean Skincare Ready Steady Glow Daily AHA Toner

For Dark Spots

Even and Correct Brightening Treatment Pads
SkinMedica Even and Correct Brightening Treatment Pads

For Oily Skin

DRx Acne Eliminating Pads
Dr. Dennis Gross Skincare DRx Acne Eliminating Pads

For Sensitive Skin

Facial Radiance Pads
First Aid Beauty Facial Radiance Pads

Step 2: Serum

If your skincare routine were a smoothie, serum would be the wheatgrass shot (or whatever booster you want, I don’t know your life). Serums are more potent than your daily moisturizer, and are meant to impart active ingredients and nutrients more quickly and effectively. The good news is that no matter your skin concern, there is a serum for that. The bad news is that it can be hard to know what you need. If you’re new to the serum game, look for one that addresses a variety of issues: They’ll usually contain hydrating and skin-building ingredients that all skin can benefit from. Use it twice a day, after your cleanser and before your moisturizer.

For Anti-Aging

Micro-Dose Anti-Aging Retinol Serum
Kiehl’s Micro-Dose Anti-Aging Retinol Serum

For Antioxidant Protection

Brighten Up Vitamin C Serum
Ursa Major Brighten Up Vitamin C Serum

For Hydration

Hydration Station Booster Facial Treatment
Versed Hydration Station Booster Facial Treatment

For Everything

Super Serum

For Oil Control

Niacinamide Serum
The INKEY List Niacinamide Serum

For Reducing Redness

Phyto Corrective Gel
SkinCeuticals Phyto Corrective Gel

Step 3: Mask

There are hundreds of different kinds of masks, and what they all have in common is that they’re meant to supplement our core skincare routines. They’re like serums, in that they deliver more concentrated ingredients and target specific skin concerns. The best kind of mask for men, especially beginners, is a clay mask. These masks use ingredients like clay and mud to cleanse deep into your pores (deeper than your twice-daily cleanser can go) and remove built-up dirt, oil and debris. But, also like serums, you can find masks that do almost anything—like exfoliate and hydrate—so no matter what you’re trying to target, there’s a mask for that. Most masks should be used once or twice a week.

For Deep Cleansing

Rare Earth Deep Pore Minimizing Cleansing Clay Mask
Kiehl’s Rare Earth Deep Pore Minimizing Cleansing Clay Mask

For Hydration

Hydrating Sheet Masks
Wolf Project Hydrating Sheet Masks

For Brightening

Detox Face Mask
Malin + Goetz Detox Face Mask

For Exfoliation

Rapid Response Detox Masque
Renée Rouleau Rapid Response Detox Masque

For Soothing

Healing & Soothing Mask
Mario Badescu Healing & Soothing Mask

For Overnight

Skin Recovery Night Mask
EltaMD Skin Recovery Night Mask

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There’s not a dead skin cell in sight and your pores are clean AF. Maybe you even have multiple serums. Welcome to the big leagues.

Step 1: Retinol

Some people confuse retinol with an exfoliator, but it’s actually a form of Vitamin A that helps cell turnover (growing new skin cells and getting rid of old ones) and attacks signs of aging. The reason it’s an advanced move is because it can be harsh on sensitive skin and if you wear it, you absolutely must wear sunscreen every day (it can make skin more sensitive to light). It can also make skin flaky, especially at the beginning, so look for a gentle version that also contains moisturizing ingredients. Apply your retinol at night right after you wash your face and before putting on any other products.

If You Want a Serum

Retinol 0.2% in Squalane
The Ordinary Retinol 0.2% in Squalane

If You Want Pads

Advanced Retinol + Ferulic Overnight Texture Renewal Peel
Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Overnight Texture Renewal Peel

If You Want a Cream

Retinol Night Cream No. 1
Fig. 1 Retinol Night Cream No. 1

If You Want a Bundle

Anti-Aging Essentials
Eau Thermale Avène Anti-Aging Essentials

Step 2: Toner

Lots of people think of toner as a second cleanser and, sure, sometimes it can help remove dirt and oil left over from your cleansing step. But the real purpose is to balance the pH of your skin after cleansing. If you have oily skin or struggle with acne, toner can be an invaluable step in keeping your skin clear and shine free; if you have dry skin, it can help restore much-needed moisture. Use a cotton pad to swipe some of it over your face after cleansing or if you’re not a cotton pad man, use one in a gel form after washing.

For Irritated Skin

Balancing Toner
Dr. Barbara Sturm Balancing Toner

For Oily Skin

Glycolic Acid Toner
Mario Badescu Glycolic Acid Toner

If You Want a Gel

Anti-Shine Toning Lotion
Boy de Chanel Anti-Shine Toning Lotion

For Dry Skin

Milky Toning Lotion
Good Light Milky Toning Lotion

For Anti-Aging

Resist Weightless Advanced Repairing Toner
Paula’s Choice Resist Weightless Advanced Repairing Toner

For Combination Skin

Balancing Force Oil Control Toner
OleHenriksen Balancing Force Oil Control Toner

Step 3: Night Cream

Wearing a special moisturizer at night may seem crazy at first, but while you’re resting, your skin is trying to rebuild itself. Night creams are typically very, very hydrating and contain specific active ingredients like peptides to help this regenerating process. For added value, try a night cream that contains anti-aging retinol or gentle exfoliating acids that work overnight. Wearing the same moisturizer during the day and night is fine, but having a separate cream at night is the real pro move.

For Gentle Exfoliation

Goodnight Glow Bakuchiol Sleeping Crème
Ole Henriksen Goodnight Glow Bakuchiol Sleeping Crème

For Anti-Aging

Multi-Active Night Cream
Clarins Multi-Active Night Cream

For Deep Hydration

Intense Overnight Sleeping Cream
Naturium Intense Overnight Sleeping Cream

For Repairing

Barrier+ Triple Lipid-Peptide Cream
Skinfix Barrier+ Triple Lipid-Peptide Cream

For Soothing

Skin Renewing Night Cream
CeraVe Skin Renewing Night Cream

With Retinol

Retinol Youth Renewal Night Cream
Murad Retinol Youth Renewal Night Cream

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